Head of Growth & Performance Marketing (m/f/d).

Unternehmensprofil

A great opportunity for a data-driven marketing talent with a goal-getter mindset to join a travel and sustainability focused Start Up in the role of "Head of Growth & Performance Marketing (m/f/d)".

Aufgabengebiet

  • Development and optimization of the brand?s performance marketing and growth strategy
  • Management of the online acquisition and the O-DTC budget and its distribution across channels and markets
  • Leading a team of four performance experts, with significant growth potential
  • Observing digital advertising channels, setting priorities, and overseeing and co-managing execution and performance
  • Overseeing rigorous creative asset testing and optimisation to maximise media spend
  • Analyse market, competitive and media landscape dynamics to identify and test new growth channels
  • Monitoring, tracking and reporting analytics to ensure alignment with KPIs (user acquisition, activation, retention, cost per metric, ROI, etc)
  • Design, implement, and track growth initiatives with an initial focus on customer acquisition, and expanding towards increasing customer retention and lifetime value
  • Develop multi-channel marketing strategies to improve engagement, conversion and retention

Anforderungsprofil

  • Experience in growing a successful D2C E-commerce business in both strategy development and operational execution
  • Demonstrated track record of leveraging data to make informed, impactful decisions
  • Experience commercialising a high consideration product or service
  • Experience driving expansion in international markets
  • A strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences

Benefits

  • A culture of collaboration, empowerment, innovation and diversity
  • Flexible working times, home office and international remote work possible
  • A purpose driven company
  • Ownership for your field of responsibility

Kontakt

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